Jo Johnston

Professional Member
Location UK-based, but with global clients
Mobile 07504 550 444
Email .(JavaScript must be enabled to view this email address)
LinkedIn Jo Johnston
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Twitter @CopywriterJo
Skype jojohnstonfreelance


Copy-editing, proofreading, copywriting, editing non-native English, plain/clear English, developmental/substantive editing, project management, website editing, consultancy (editorial), rewriting, interviewing beneficiaries/customers for publication/marketing purposes, photojournalism and international story-gathering, film scriptwriting.


Educational materials, websites/blogs, online materials, integrated media, magazines, manuals, company literature, books, direct marketing literature, including leaflets and fundraising and campaigning multimedia resources, research reports and analysis.

Most recent clients

A sample of clients include:

Charity: Global Witness, Tearfund, Age UK Essex.

Public sector: Essex County Council, The Olympic Park (and associated design agency).

B2B: International Property Media, Guildprime Specialist Contracts, Snow Companies.

B2C: Baby Matters, Genuine Juices.

Social enterprise: Positive News, Seahorse Education.


International development issues: climate change, natural resources and the environment, healthcare, food, hunger and sustainable livelihoods, trade, economics, campaigns and policy, poverty, disaster emergency and relief, civil conflict, human rights, women's rights and gender equality, religious oppression, ethnic minorities, community rights-based development, science and technology, corruption and transparency.

Charity and philanthropy in the UK: issues affecting older people, social exclusion, disability, child protection and welfare, young people, faith-based organisations.

Property and lifestyle: retail, commercial and residential architecture and design, awards, art, parklands, festivals, sports and community engagement, travel.

Business: investment, education, human resources, consultancy, small and medium-sized enterprises (SMEs) and start-ups, construction.

Medical/healthcare: pharmaceuticals (marketing consultancy for patient experience and engagement resources), public health information, antenatal and postnatal healthcare, epidemics/disease, water and sanitation.

Retail: beverages.


National Council for the Training of Journalists: Writing for the periodical press, Basics of subediting, Interviewing skills and Sharpening your English courses.

Communications, Advertising and Marketing Foundation: Sales promotion and Direct marketing.

City University: Advanced features writing, tutored by Guardian journalist Melissa Benn. 

Aberystwyth University: BA Drama/Theatre Arts and Stagecraft.

Examples of work

It's not all talk – take a look at my print and online portfolio here.

And here are some examples of my film scriptwriting:



Jo is a true professional. Her approach of getting to know you and understand what you want to achieve through your writing was refreshing and enabled me develop a sense of trust and confidence in working together. I appreciate Jo’s creative and technical experience together with her sense of humour.

In addition, I appreciated Jo’s thoroughness and timeliness in delivery. I am looking forward to working with Jo again and I recommend her highly.

Ashvale Consultancy Limited

Jo stepped in at the last minute and worked on a 35,000-word Global Witness report that was launching in less than a week. She worked all weekend to get it done which I massively appreciated. Jo was extremely thorough and even checked the 300+ footnotes, even though we had agreed that she didn't have to! She was flexible and adapted to our organisational style and added huge value to the final report. She was well worth the fee she charged and I would highly recommend her.

Global Witness

Jo Johnston is a highly versatile and reliable writer. I commissioned her freelance services at short notice and was delighted to find that she was quick to interpret what was needed and able to produce accurate copy well within deadline. The work involved creating content for an extensive international brochure sourced from text that was often in broken English and sometimes over technical for the readership. Jo efficiently summarized the information and transformed it into interesting and informative reading.

International Property Media

An extremely creative, helpful and conscientious copywriter who quickly understood the brief and delivered words that got under the hood of the services we provide. Just as importantly Jo pushed the boundaries of that brief to bring us fresh insights and possibilities.

Guildprime Specialist Contracts Ltd

Jo is a results-oriented editor. She works hard to meet deadlines and has an ability to work in cross-cultural settings.