Introducing a more natural style

Nature of edit  Tidying up English copy written by non-native speaker

Type of copy  Entry for online directory

Before

During its more than 180 year old history Mario & Franco has set international trends with numerous technical and design innovations. Through the close cooperation with renowned international designers and Mario & Franco provides excellent product solutions for the private as well as for the contract business.

Mario & Franco offers complete design concepts, which include worktops, appliances, tiles, sinks, taps, accessories and fittings etc. The extensive variety of the assortment allows creatives to transmit projects their individual signature.

Mario & Franco kitchens are distributed in approx. 75 countries via the company's own and also external trading companies. The consistent alignment of the range with a premium marketing strategy, together with the conceptual and systematic structure for architects and planners, provide the basis for international success.

After

Throughout its more than 180 years of history, Mario & Franco has led the field with a whole host of technical and design innovations. Working closely with renowned international designers, Mario & Franco offers high-quality products for private as well as trade and business customers.

Mario & Franco provides complete kitchen designs, including worktops, appliances, tiles, sinks, taps, accessories and fittings, etc. The wide variety of its range allows complete creative flexibility and gives designers the freedom to express their own individual style.

Mario & Franco kitchens are distributed in 75 countries via the company's own network as well as external trading companies. The range is consistently focused on the premium market and this, together with its unique conceptual design system for architects, forms the basis for international success.

Problem and solution

The copy was written by a non-native speaker and some of the terms and phrases sounded stilted and alien. By replacing these with a more natural style of expression, the text flows better and the content is easier to grasp.